Written By: Shawn Miller (Co-founder at SizeWize)
Research by Body Block AI surveyed 1,200 customers and found that 91% of those who ordered clothing online were not satisfied with the fit.
Clothing returns are plaguing e-commerce.
Buying a dress or a pair of pants online can be overwhelming, especially when you don’t know how one brand will fit in comparison to the others. There’s a lot of guesswork involved with online shopping, and returning unwearable clothing contributes to waste and environmental damage because it requires more energy to transport and store.
There is likely a size chart included somewhere on the site, but it’s hardly comprehensive, and you’re probably better off crossing your fingers and hoping for the best. We don’t always measure things correctly. And that’s especially true when it comes to measuring for clothes. Even if you take reasonable measurements, one study indicates that customers are incorrect with their measurements ranging from -1.79 inches (4.6 cm) too small to +2.42 inches (6.5 cm) too large.
The problem is every brand is different: different styles, different fits, different manufacturers. The clothing industry has made things far from universal, which explains why it sometimes feels impossible to find the correct size.
61 percent of shoppers avoid unfamiliar brands because they feel they have a difficult shape to find clothes that fit. This plays a massive role in their purchase behaviour and also makes it difficult for new brands to enter the playing field.
A fit predictor for the Non-Nike’s of the world
Currently, there exist a few top clothing brands with fit predictor technology, where you can enter some basic information about yourself, like height, weight and fit preferences, and get a more accurate online sizing calculation through the power of artificial intelligence and machine learning. Though this isn’t new technology, it certainly seems exclusive to only the most prominent brands worldwide.
That leaves an oddly large number of local brands without this simple service that would greatly benefit them.
However recently, this technology has been brought to the masses, allowing accurate sizing for each and every small apparel business. New entrants have started competing in the market and created offerings in e-commerce app stores for free, increasing the availability of these technologies. The latest and noteworthy being SizeWize has been grabbing plenty of attention while scaling out of the Western University Accelerator and League Of Innovators National Accelerator programs.
Could this app become the hub for local brands?
Reach out to SizeWize via email with the subject line "WELOVEAFREEBETA" to see if the beta version is right for you.
